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Sprout Marketing

Compliments to the Chef

Author – Jamie Fowlow I’ve always tried to view the sales process like going out to eat.  I’m hungry (need), what am I in the mood for (want), and where will I go (decision making process).  Lots of factors come into play; like is this just a quick meal (grab a pizza), or a social […]

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Words Matter

Author – Alli Johnston When I first learned to write for the Internet (waaaay back in the late 1990s) the web was a wild new frontier. This new and unknown media was challenging many of the “rules” marketers followed. Words had to be crafted differently because people were reading them in different ways. We used […]

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